#101 - How to create a photography portfolio that grows your business with Lucia Marecak - part 1

Printed or online, our portfolio is our biggest strength and one of the most important steps to bring clients into our business.

But how do we create a portfolio that makes such an impact? How do we market it in a way that brings results?

In this week’s podcast episode, Lucia Marecak, food photographer, food photography teacher, coach, and creative online business consultant based in Italy, tells us everything you need to know about creating a powerful portfolio that brings clients, helps you raise your rates and establishes you as a professional in the market.

Our portfolio is a reflection of our skill, style, and aspiration as a photographer. So, the portfolio must be built with intention and strategy. The work in our portfolio must be cherry-picked and chosen strategically.  

It is the intention and strategy that brings results. 

Knowing how to create photos for a portfolio efficiently and effectively is essential for reaching more clients and increasing your chance of success with every outreach. If you haven't seen much success in your client outreach or closing deals with brands, it might be time to look at your portfolio, how you’re sharing it, what you’re sharing, and what your website represents. 

Whether you already have a photography portfolio or are creating one, this conversation with Lucia is absolute gold. 

Here’s what the episode includes: 

• Lucia shares why having a strong portfolio is so crucial for food photographers.
• She discusses whether it is important to have a defined style before creating a portfolio.
• She shares important considerations while creating photos for a portfolio.
• Lucia elaborates on whether photographers need to create different portfolios for different purposes and how to choose the right photos to include in the portfolios.
• She discusses her top tips for an impactful portfolio.
• She shares how to demonstrate our creative versatility while maintaining a cohesive look in a portfolio.
• She discusses the different formats for presenting a portfolio.
• Lucia elaborates on the format that works best for food photographers.

You can see Lucia’s website: https://foodlight.io/

Or follow her on Instagram: https://www.instagram.com/foodlight.io

Members club: https://foodlight.io/members-club/