#117 - How to use LinkedIn & video pitching to book more clients with less effort with Candice Ward - Part 2

Pitching through email or video is a pain, but it is one of the most essential tools for building a business. And if it feels frustrating to keep sending pitches without hearing back, then there’s definitely a need to shake things up. 

This week, Candice Ward, food photographer and business coach for creatives with a background in corporate sales, returns to the podcast to talk about one of the most effective, fun & strategic ways to reach out to brands - video pitching.

Candice shares why video is such a powerful tool for pitching, the key elements of a high-converting video pitch, common mistakes to avoid, and how to create a repeatable video outreach system that saves time but still feels personal.

Candice got an opportunity with a TV channel, and I got a response from Adam Grant -by using video for pitching. There’s no denying how powerful this medium can be to reach brands you want to work with.

There’ll always be someone who does the job cheaper

There’ll always be someone who gives more photos

There’ll always be someone who offers a different rate

Stand out from the rest, differentiate yourself, and become memorable & unignorable - by video pitching.

• Candice shares why video is a powerful tool for pitching

• She talks about the key elements of a high-converting video pitch for food photography

• Candice specifically shares common mistakes food photographers make when using video in their sales process

• She discusses how photographers can use video to showcase their process and build trust before a discovery call
• Candice talks about how food photographers can create a repeatable video outreach system that saves time but still feels personal.

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