#118 - How to use LinkedIn & video pitching to book more clients with less effort with Candice Ward - Part 3
Apr 15, 2025
Having a sales process in place gives us the highest level of clarity.
When we have clarity, the client has clarity. .. because it comes through in everything we do and say.
That clarity is very important because it turns into confidence, becomes an automatic “objection remover”, brings organization and structure to our business, fires up our focus and drive, and creates the most important aspect of our business - a filter/boundaries.
If you’ve felt shaky sending out your rates, clearing objections, unsure how to proceed with a project, or struggled to negotiate - having a sales process in place is your answer.
As we continue our mindblowing series with Candice Ward, a food photographer with a background in corporate sales, she discusses the absolute necessity of having a sales process in place.
She shares the essential steps in a sales process, transitioning from pitching to closing the deals, the best way to handle objections, using a sales process to position yourself as a premium service.. and so much more.

- Candice shares the essential steps in a smooth and effective sales process for food photographers
- She shares how food photographers can transition from pitching to closing the deal without feeling pushy or desperate
- Candice specifically talks about how having a sales process helps in handling client objections (e.g., budget, timeline, hesitation)
- She discusses how photographers can position themselves as a premium service
- Candice shares one habit that food photographers should implement immediately to see better results
Candice’s website: https://eatmorecakebycandice.com/
Candice’s Instagram: https://www.instagram.com/theconfidentpitch/
Drop me an email at [email protected] or send me a DM on Instagram at @dyutima_myfoodlens