#19 – How to turn clients into returning clients with Fanette Rickert

Would you like to create more time for yourself so you can focus on honing your skills? 

Would you like to impress your clients so they only want to work with you?

Would  you like to build a profitable business? 

“Fabulous” Fanette Rickert, a food and product photographer, brings something unique to the table that most creatives don’t. Systems! 

Don’t shy away from systems

As creatives we often shy away from systems and tech because all we want to do is be artistic and take photos BUT Fanette makes us realise just how important systems and applications are if we want to excel as creatives.  

Mindset is key

Not only that, she also tells us that if we change our mindset we not only elevate our client’s experience, we become more efficient and better photographers.

Fanette is the perfect balance of technology and creativity, sharing the secret to building a successful, efficient and profitable photography business. Her experience and knowledge is second to none and in this week’s podcast she shares so many useful nuggets of advice which will change the way you work, and in turn help you attract clients, who  can turn into returning clients. 

Simplify, automate and templatize

The  biggest takeaway from this episode is Fanette’s practical and valuable advice to assess your workflow on a regular basis: what works well and what doesn’t.. or any sticky parts in your customer’s journey you should “simplify, automate and templatize”.  Fanette uncovers each one of these key areas and how small tweaks can help you improve more and more each time. 

Here’s what the episode includes: 

• Fanette introduces herself and how she became a tech-whizz for photographers
• What led her to teach systems and workflow as opposed to photography skills
• How you can improve your photography workflow, no matter where you are in your photography journey
• We talk about the importance of mindset when running your business, working with clients and why it’s vital to ‘think like a CEO’
• Fanette shares her learnings of how wedding photographers create memorable  customer experiences
• We discuss the the various touch points where we have the opportunity to  elevate the client’s experience
• We talk about the number one skill you need to book your dream client
• Fanette shares her knowledge of  the powerful applications that can change the way we create, manage and deliver projects, resulting in a better  client experience
• We talk about how Fanette made shifts in her workflow and systems that changed the way  she delivered projects and was able to renegotiate her fees
• Hear Fanette’s golden nugget of advice for new business owners on finding clients and turning them into returning ones 

If you’d like to access more of Fanette’s expertise head to her website. 
Or follow her on social media for tips. 

Link to the applications she mentions –
Honeybook – https://www.honeybook.com
Canva – https://www.canva.com
Notion – https://www.notion.so