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#30 – Master the art of visual storytelling with Maja Lewicz

Jun 21, 2024

podcast episode – Master the art of visual storytelling with Maja Lewicz

Storytelling in food photography

The idea of storytelling in food photography is so deeply ingrained that every photo we create starts with the question “what’s the story?”

The first time I heard about “storytelling in food photography” I just shrugged. I had no idea what it meant, leave alone bringing it to my work.

I thought creating food stories meant large table scenes, lots of food, a beautiful selection of props or showing a complex cooking process.

I was so wrong.

What are Visual Stories?

Visual stories stem from emotion. They capture moments in time and transport the audience into that moment. It can be any moment, big or small. Having that clarity before setting up a composition and then executing the idea is where the challenge lies.

Creating magic every time

In this episode I’m talking to award-winning food photographer, Maja Lewicz, a commercial and editorial photographer, food stylist, vegan recipe creator and educator based in the Netherlands.

Maja has been featured in several magazines and is a master at creating powerful visual stories. She creates magical stories from the simplest of ingredients & subjects.

What the episode is about..

The biggest takeaway from this episode is that storytelling can be anything we want. It can be big, small, simple or complex – it is our story afterall.

Here’s what the episode covers:

Maja introduces herself and tells us about her switch to food photography from digital marketing.
She shares about the gear she uses and why she chose what she did.
She defines storytelling in food photography and talks about the different components that come together to create a story.
Maja tells us how she approaches storytelling in her photography work.
She shares how to create multiple stories from a single subject and maximize the effort we put into creating recipes.
We talk about storytelling in commercial work and what clients are looking for.
Maja shares practical tips to create powerful visual stories.