#32 – How to create food content for TV with Jessie Sierra Ross

Have you ever watched food shows and wondered what it takes  to be on TV?

Have you thought about what it takes to whip up a recipe on the big screen? 

Creating content for social media is fun, challenging and a good place to be but the charm of the big screen is pretty special. 

Food styling for TV

Just like every other platform, creating content for TV comes with its own set of instructions. 

While the process can seem intimidating, it really isn’t complex. 

 Jessie emphasizes that practice is  the key to staying confident on the big screen and in front of a LIVE audience. Practice, preparation and playfulness are her secrets to rocking the big screen. 

Here’s what this episode covers: 

•  Jessie introduces herself and brings an interesting connect between ballet and food photography
• She shares how she switched from being a ballerina to a food stylist & photographer
• We discuss how to get started and reach out to TV producers
• Jessie talks about the power of networking
• We discuss the importance of understanding the context of the recipes, their relevance to the audience and seasonality of food
• She shares how to present a recipe in 3 minutes
• She also shares the camera, lights and other gear needed
• We discuss copyright and license of use
• Jessie shares the skills and qualifications needed to be on TV. 

Jessie demystifies the  world of TV  in this episode. She  shares her learnings, where to begin this journey, how to create content and set yourself up to become a TV personality. 

Follow Jessie on Instagram: https://www.instagram.com/straighttothehipsbaby/

Visit her website: http://straighttothehipsbaby.com