#59 – How to price your work as a food photographer with Joanie Simon – part 2

How do you deal with money in your business?

Unfortunately, there are no benchmarks, no rules, no standards and no information available online or easily that we can use as a guide to price our work, which makes it crazy difficult to know whether we are doing it right or not.

Like anything else, money is just as important as the other aspects of the business and dealing with it with confidence is key.

In this episode, we continue our conversation with Joanie Simon who digs a little deeper and gets into the specifics of negotiating and increasing rates.

We discuss how to know if you’re overcharging or undercharging, when to work for free and big mistakes to avoid when setting your rates.

Here’s what this episode includes: 

• Joanie shares more about how the pricing for restaurant photography varies from projects with recipe development scopes.
• She elaborates on how to consider the license fee for advertising, billboards & TV commercials while preparing a project estimate.
• She discusses how to know where to start with pricing.
• She shares the tell-tale signs to know if you are over or undercharging.
• She also highlights different ways of sharing rates with prospective clients.
• She shares tips on how to feel secure & confident when creating an estimate for a client.
• Joanie discusses how to negotiate with clients.
• She also talks about how photographers should speak to long-term, loyal clients about an increase in rates.

Website: Joanie Simon 
Instagram: @thebiteshot 
TikTok: @joaniesimonsays