#74 – How to create a resilient food photography business unaffected by social media changes with Madhushree & Anindya Basu – Part 2

Almost everyone wishes they had a larger following on social media.

But the question we really need to ask is, why?

Why do we want a larger community?

This week on the podcast we continue our conversation on this hot topic with the power-duo, husband-wife team, Madhushree and Anindya Basu from @pikturenama.

Previously restaurateurs, now food bloggers, food influencers, food photographer & videographer, cookbook authors, food writers, together the duo runs a creative agency in India. 

Madhu and Anindya have a stunning social media presence and are driving a successful food blogging and photography business.

…And in this episode, they share how it’s been possible in spite of social media changes.

Here’s what the episode includes:

• Whether algorithm changes are impacting old and new client projects
• The shift in the relevance and priority of social media amongst businesses 
• Steps to make sure your business is not impacted by social media
• Why consistency is key in building a social media presence
• Why photography business is not dependent on numbers but quality of the work
• When do the numbers on social media matter
• What it takes to create a refined voice on social media
• Mistakes creators make while using social media
• The absolute needle moving effort that improves skills and brings business
• How to build a business foundation outside the virtual world

Website: Pikturenama
Instagram: @pikturenama
Pikturenama Studio’s Instagram: @pikturenamastudios