#88 – Why your photography business is not taking off

Starting a business, especially in food photography, often comes with the dream of soaring success. But once the business is launched, one of the biggest frustrations among food photographers is the feeling that their business isn’t gaining traction fast enough.

Whether it’s comparing oneself to other successful photographers or feeling discouraged by slow progress, this sentiment is all too common in the industry.

Many photographers find themselves feeling disheartened when their business doesn’t seem to be taking off as they’d hoped. Today, we’re diving into why this might be the case and the essentials for success in this field.

The Reality Check

If we take a step back and consider the trajectory of building a career in a traditional corporate setting, we invest years in education, climb the ladder through various roles, and gradually establish ourselves as experts in our field. This process often takes a decade or more of dedicated effort and learning.

If we apply the same to photography, how much time do we invest in formal education? For many, it’s minimal compared to traditional careers. Despite our passion and dedication, we often feel that our business is not taking off.

The issue lies in our expectations.

While we understand the need for patience and perseverance in corporate careers, we often expect immediate results in creative businesses. We want to see rapid growth, instant recognition, and lucrative returns within a short timeframe.

However, success in business, particularly in building a sustainable business, rarely happens overnight. It requires consistent effort, continuous learning, and a willingness to play the long game. Just as in any other profession, expertise and reputation are cultivated over time.

Playing the Long Game

The key to success lies in embracing the long game. Instead of seeking quick wins, focus on steady progress and continuous improvement. Building a photography business entails more than just providing a service; it involves creating a brand, establishing networks, and nurturing client relationships.

Patience and resilience is paramount in this journey. Recognize that every small step forward, no matter how incremental, contributes to your long-term success. Just as a cruise ship glides smoothly through the water, your business may be progressing steadily beneath the surface, even if it’s not immediately apparent.

Conclusion: Trust the Process

If you’re feeling discouraged by the slow pace of your photography business, remember that success takes time. Commit to playing the long game, invest in your craft, and let go of expectations for instant gratification.

With persistence and patience, there is absolutely no chance in the world that your business will not take off. Do the work today, put in your best today and tomorrow, and guarantee there’s a life of your dreams waiting for you on the other side.