#92 – How to partner with brands for sponsored content with M. Aimee Tan- Part 1

The demand for social media content is more than ever before. We’re living in the age of the Instagram and the TikTok, which means there is so much potential for us to add sponsored posts as a service to our businesses, as a way to widen our client base and diversify our revenue streams.

Don’t let myths and misconceptions hold you back from partnering with brands of your choice and portraying their products in your unique style. Whether you’re in Asia or Europe or anywhere else in the world, remember that we live in a global world and digitalisation has dissolved boundaries.

This week on the podcast, M. Aimee Tan, a professional food and beverage photographer, food stylist, creative director, recipe developer and content creator based in Canada, reveals everything you need to know about creating sponsored posts for brands.

Aimee works with local and global clientele, as well as PR and marketing agencies.

Here’s what the episode includes:

• Aimee shares how photographers can offer sponsored posts services to clients.
• She discusses how to pitch to brands and the challenges to expect.
• She elaborates on the difference between cold pitching and warm leads.
• She shares what it takes to work with bigger brands with larger businesses.
• She talks about the role of a media kit and whether it’s needed.
• Aimee reveals whether the number of social media followers matter when reaching out to brands.
• Dyutima and Aimee discuss whether photographers should target regional or global brands.
  
• Aimee shares the logistical issues to expect when working with global brands.
• She talks about the different ways photographers can position their value for social media partnerships.
• She discusses how creators can maximize partnership opportunities through the range of services that fall under the category of sponsored posts.