#94 – How to partner with brands for sponsored content with M. Aimee Tan – Part 2

The advantage of running a business is that we can do things the way we like. We don’t have to follow anyone else’s process. At the same time, we must protect our business from being taken for granted, undervalued, and considered less deserving of fair compensation.

Because when that happens it leaves us disappointed, frustrated, and angry at ourselves for making such a deal. It can even kill our passion and joy because we know that whether we get paid or not, if we take on a project, we give it our everything.

Given the current climate, social media content will be in high demand. With digital and social media ads becoming a norm, brands will need more and more such content.

This is great for us as it can be a lucrative way to add this revenue stream and grow our business. We just need to know how to go about it.

While brands may or may not have a professional approach while requesting our services, we can educate them and create successful partnerships.

This week on the podcast we continue our conversation with M. Aimee Tan, a professional food and beverage photographer, food stylist, creative director, recipe developer, and content creator based in Canada, who reveals everything you need to know about creating sponsored posts for brands. Aimee works with local, and global clientele as well as PR and marketing agencies.

Here’s what the episode includes:

• Aimee shares how photographers can price their work.
• She discusses whether the pricing for content creation and sponsored posts has changed over the last few years.
• She elaborates on how to deal with brands that want to exchange products for sponsored posts.
• She shares the current hot trend in sponsored content creation.
• She talks about the metrics that brands are looking at in sponsored posts.
• Aimee reveals how photographers can differentiate themselves when pitching to brands.
• Dyutima and Aimee discuss discuss tips for photographers to tap into retainer clients.
• Aimee shares what the future looks like for photographers offering content creation or sponsored post services to brands.

You can see Aimee’s amazing videos on her website: Milk Of Thy Kindness
Or follow her on Instagram: @milkofthykindness
TikTok: @milkofthykindness
Blog: Recipes + Food Stories