#71 – How to create a resilient food photography business unaffected by social media changes with Madhushree & Anindya Basu – Part 1

Social media changes in the recent months have impacted almost all of us especially those who depended on Instagram for collaborations, influencer work, driving traffic to their blog or getting discovered by clients.

While we feel robbed of the joy we once felt sharing our work on the platform, our businesses have also been impacted.

It’s not easy navigating through this phase of social media. It doesn’t really inspire us to share our work on it anymore like before.

Tell me you feel so too.

This week’s podcast is ultra-special because we have not one, but two special guests – husband-wife, Madhushree and Anindya Basu from @pikturenama.

Previously restaurateurs, now food bloggers, food influencers, food photographer and videographer, cookbook authors, food writers, together the duo runs a creative agency in India.

While many creators are struggling in this social media climate, Madhu and Anindya are buzzing with their thriving food blogging and photography business…

…and in this episode, they share how it’s been possible in spite of social media changes. 

Here’s what the episode includes:

• Madhu and Anindya share how to diversify from blogging into photography and videography.
• They share the potential range of income-generating projects for bloggers and photographers to grow their revenue streams.
• We discuss how to use social media to position yourself as an expert.
• They share how they built a strong community on social media.
• We discuss the role of social media in finding clients. 
• Anindya shares tips to network in real life outside the virtual world.
• Madhu shares how to serve your current audience on social media.
• They elaborate on how to pivot your social media content based on the changing demands of the market.
• Anindya emphasizes why authenticity is the key to consistent content creation.

Website: Pikturenama
Instagram: @pikturenama
Pikturenama Studio’s Instagram: @pikturenamastudios
Saransh Goila’s Instagram: @saranshgoila