In today’s episode of My Food Lens Podcast, our guest is Shelly Waldman, a commercial and editorial photographer based in the San Francisco Bay area. Shelly is a food, product, and people photographer.
Before starting her photography business, Shelly worked for Citibank as a financial analyst and in Community Relations for the LA Lakers and LA Galaxy.
Today, she runs a consulting business and a mentorship program that helps other photographers turn their passion into a pay check.
In this episode we chat about the powerful practice of participating in photography portfolio reviews and its role in finding clients, building networks and also, improving photography skills.
Here’s what the episode includes –
- Shelly introduces herself and shares her story of transitioning from a job in finance to sports to taking up photography professionally.
- Shelly defines portfolio reviews & who should consider signing up for a portfolio review.
- Shelly shares her varied experiences at portfolio reviews and how to get hired by commercial clients & magazines.
- Shelly shares how portfolio reviews help to identify our strengths in our photography & finding gaps in our work, to be able to improve our photography skills.
- Shelly talks about her experience with a marketing professional at a portfolio review and shares tips on how to present and market your work.
- Shelly discusses how portfolio reviews connect with like-minded creatives & network with professionals in the industry, opening doors for future opportunities.
- Shelly shares organisations offering portfolio reviews, and whether they’re paid or free.
- Shelly suggests how to organise a portfolio review ourselves if those organisations are not available in our part of the world.
Links mentioned-
Website – http://www.shellywaldman.com
Instagram – https://www.instagram.com/shuttershelly/?hl=en
APA – apanational.org
NYC Fotowork/Boulevard – https://www.nycfotoworks.com/
SPD – https://www.spd.org/
ASMP – asmp.org
Palm Springs Photo Festival- http://2020.palmspringsphotofestival.com/
AOP – the-aop.org
Production Paradise –https://www.productionparadise.com/
A Photo Editor – aphotoeditor.com
Food Photography Mentorship – https://bit.ly/FPMLPMN
Youtube https://bit.ly/photocamp_
The Food Blog School Clubhouse – https://www.clubhouse.com/club/the-food-blog-school
Focus on Women –https://www.focusonwomen.org/podcast
If you’re listening on Apple podcast or itunes, I would absolutely request you to, please rate, review and subscribe on itunes/Apple podcast. It will help this podcast reach more listeners and grow bigger and better. I’ll be so grateful.
If you’re looking to come up with your own photography process, streamlining your workflow, getting efficient & saving time, checkout my free guide called the 10-step photoshoot right here.