When we step into the professional world, the fear of finding a steady stream of clients takes over. We tend to take on clients as they come our way without spending the time to find out whether there’s a fit, from both sides. And because we work with all types of clients, it either begins to suck away the joy, feel monotonous, is creatively draining or burns us out.
And this happens because in the process of turning our passion into a profession, we tend to forget to ask ourselves some important questions,
“Who do I want to work with?”
“Who can I help with my skills?”
“Who is my ideal client?
“What skills do I need to work with my ideal client?”
In this week’s podcast episode, Kimberly Espinel @thelittleplatation tells us exactly how to get to our dream clients.
Kimberly is a food stylist, award-winning food photographer, best-selling author, podcast host and has worked with clients like Kitchen Aid, Sony and Ottolenghi.
She tells us all about the skills we need as photographers and the mindset that can set us up for success in our creative journey.
Here’s what the episode includes:
- Kimberly shares how she how she started her food blogging journey even before she graduated
- She shares her introduction to food styling and photography & thought process about finding clients
- She talks about the importance of light in photography, the kind of lights she uses and her current photography gear.
- Kimberly shares how to create photos that clients will love.
- We talk about the role of color in food photography and how it can be a game-changer.
- She discusses in depth the importance of knowing the kind of clients you want to work with, putting emphasis on understanding who your ideal client is.
- Kimberly talks about how to be authentic, fresh in your photography, knowing your style and leveraging it to stand out from the crowd.
- We talk all about working with Ottolenghi and the skills that help to work with prestigious clients.
- Kimberly elaborates the importance of keeping clients happy by providing an exceptional client experience.
- She shares insights on how to price your photography services.
- We talk about the #1 aspect that clients look for in a photographer’s work.
- Kimberly shares a pro tip for those who want to work with clients and how to make a place for yourself in the professional world.
You can see Kimberly’s amazing work on her website: https://thelittleplantation.co.uk/
Or follow her on Instagram: @thelittleplantation
Podcast – https://thelittleplantation.co.uk/eat-capture-share-podcast