When you are scrolling through instagram and come across a chocolate chip cookie with melted chocolate, it makes you drool.
But photographing chocolate chip cookies in a way that makes the viewer drool is not the easiest task in the world. Brown food like chocolate can be insanely tricky to photograph.
In this episode we are joined by Heather Mubarak, recipe developer, food photographer, cookbook author and creator of the food blog, Browned Butter Blondie.
Heather found her niche in baking and chocolate, in particular. Heather’s award-winning toffee (based on a secret family recipe) has been featured on Rachael Ray Everyday and The Martha Stewart Show and has been sold by Williams-Sonoma, Sur la Table, Nordstrom, Whole Foods and more. Heather’s work has been featured on The Bake Feed, Taste of Home, The Kitchn and Food52 among others.
In this episode, she shares how she creates content consistently for social media and the blog, makes money working with clients, handles tricky brown food and the mistakes in baked food photography. Ofcourse, she shares game-changing tips about photographing chocolate.
Here’s what the episode includes:
- Heather talks about the importance of photography in food blogging.
- She shares tips on how to create content without feeling overwhelmed.
- Heather shares techniques to shoot a temperamental food like chocolate.
- She talks about the challenges of photographing brown food.
- Heather deep dives into her lighting setup for photoshoots and how to work with artificial light.
- Dyutima asks Heather about the reason for her choice for bright airy photography vs. dark moody for chocolate.
- Heather talks about common photography mistakes when shooting baked food.
- She shares the possible ways food bloggers can work with brands from recipe curation to media posts.
- Heather discusses the different ways to monetize a food blog outside of recipe creation.
- Heather advises on how to find your niche as a food blogger.
Instagram: https://www.instagram.com/brownedbutterblondie/
Website: https://brownedbutterblondie.com/
Cookbook link – https://brownedbutterblondie.com/cookbook/
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