The advantage of having our own business is that we can make it anything we like. It doesn’t have to look like someone else’s.
We are unique as creatives, our lives are different from each other, so how can our businesses look the same?
If we can come to terms with this simple concept, it makes it so much easier to create a business around the life we have. Our personal commitments are as important, if not more, than our professional responsibilities.
The biggest advantage of having our own business is that we can set our own pace, milestones, deadlines, processes and definition of success.
In this week’s episode we continue our conversation with food photographer, blogger, professional cake designer, and cookbook author, Tessa Huff, who tells us all about how to create a business you love, without compromising on your personal life.
Tessa has 3 kids, moved countries, shut down a business and started a photography business from scratch, only to go on to work with brands like Food Network Canada.
The biggest step she took to set herself up for success was by creating a business unique to her and not influenced by how others were doing it in the industry.
Here’s what the episode includes:
- Tessa shares how food photographers and bloggers can work with different types of clients to diversify their business.
- She shares how to reach out to big brands and build long term working relationships.
- She discusses the importance of pitching and follow-ups and how it helped her to work with Food Network Canada.
- She talks about what it takes to write and photograph a cookbook while catering to family schedules.
- She elaborates on the most profitable parts of a food photography business.
- She shares her top tips for making food photography a profitable business while still balancing family.
Tessa’s website: Style Sweet Bake Club
Tessa’s cookbooks: Layered and Icing on the Cake
Tessa’s Instagram: @stylesweetdaily
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