#58 – How to price your work as a food photographer with Joanie Simon – Part 1

“How much should I charge?”

“How do I know what to charge?”

“What should be the fee?”

Do you struggle when it comes to setting up rates and pricing in your business?

You’re not alone! As a creative, it can be incredibly difficult to figure out if we’re “doing it right” and have the right numbers, when it comes to fee. While it may not be easy, it doesn’t have to be tough either.

In this episode, we are joined by Joanie Simon, a commercial food photographer, stylist, content creator, published author and educator. Everyone’s favourite, Joanie, is based in Phoenix AZ.

She shares everything about her journey into commercial food photography, how to set up pricing rates in your business, how to navigate conversations with clients when it comes to your services and pricing and how to create a profitable business structure.

Here’s what this episode includes: 

• Joanie starts by sharing how she got into food photography and her financial investment in the business.
• She talks about the first thing needed to set yourself up as a commercial food photographer.
• She discusses how to know where to start with pricing.
• She shares the different ways to price photography work and which  practices are better than others.
• Joanie elaborates on how creating a custom rate card is not a cookie-cutter approach and the crucial questions to ask a client when coming up with a rate card.
• She talks about whether it is a good practice to charge for overtime work.
• Joanie shares some pricing mistakes and lessons learned from those experiences.
• Finally, she ends by explaining how to call out license and editing in a project estimate.

Website: Joanie Simon 
Instagram: @thebiteshot 
TikTok: @joaniesimonsays 

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