When we talk about the magical interaction between food and light that creates the most magnificent photos, we cannot forget the power of drinks and beverages and how marvelously they interact with light to stunning photos to life.
Oftentimes we get so hung up on only the food aspect of food photography that we forget to explore the other powerful subject this niche offers – beverages.
And when we talk about beverage photography, there’s no way we can’t mention Jordan Hughes, photographer, videographer, and recipe developer for brands, bars and restaurant groups, who specializes in beverages.
In 2017, he started his Instagram and blog titled High-Proof Preacher, which has since been featured in Forbes, AskMen, Liquor.com, VinePair, and was awarded both the editor’s and readers’ choice for Best Drinks Instagram 2019 by Saveur Magazine.
He is also the author of the cocktail book Twist: Your Guide to Creating Inspired Craft Cocktails.
In this episode, Jordan shares everything about taking up beverage photography as a career and turning it into a full-time business.
- Jordan starts with how he leveraged his passion for beverage photography to create a niched career.
- Jordan shares the steps to transform beverage photography/videography from a hobby into a thriving full-time business.
- He shares how to plan and execute a beverage shoot, including tips on content batching, sources of inspiration, and mood-boarding.
- He discusses 3 ways photographers can improve their skills in beverage photography.
- Jordan talks about strategies to build a client list and determine your photography pricing.
- He discusses how to determine whether a client is the right fit and why it’s crucial to establish this compatibility.
- He elaborates on the role of social media in starting a career in beverage photography.
- Jordan imparts his #1 piece of advice for those looking to build a career in beverage photography and videography.
Want to improve your beverage photography skills?
✨ Enroll in Jordan’s Cocktail Camera Pro course HERE. Don’t forget to use code MYFOODLENS for 20% off.
✨ Enroll in Jordan’s Cocktail Camera 101 course HERE.
Related episodes to check out:
EP 58: How to price your work as food photographer with Joanie Simon – Part 1
EP 59: How to price your work as food photographer with Joanie Simon – Part 2
Check out Jordan’s gear list*.
*this page contains affiliate links.
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