#77 – How to take a cookbook shoot from start to finish with Diana Muresan

My Food Lens Podcast

 

Almost every photographer would love to see their work in print, are excited by the thought of photographing a cookbook and creating memories not only special for the author of the cookbook but also for themselves.

While that feeling might be priceless, the overwhelm of taking on a cookbook project is real.

There are so many questions about cookbook photography projects that fill our minds that most of the time, the intimidation of the process itself stops us from signing up for a cookbook project, in spite of wanting it so badly.

In this week’s episode, Diana Muresan, commercial & editorial food photographer, stylist, blogger and educator based in Canada, who has worked with cookbook authors, national and international food brands and, marketing and PR agencies, shares the A-Z process of a cookbook shoot.

 

my food lens podcast

 

Here’s what the episode includes:

  • Diana shares how to land a cookbook shoot project
  • She lists the most important questions to ask a client on a discovery call for a cookbook shoot
  • Diana talks about how to overcome the overwhelm of taking on such a project
  • She elaborates on the difference between various cookbook shoots
  • Dyutima and Diana discuss whether a food stylist is needed for a photoshoot and where to find one
  • Diana gives clarity on how teams are typically set up for cookbook shoot projects
  • Diana talks about the key requirements needed to be able to quote for a cookbook shoot
  • She shares food styling tips for cookbook shoot
  • She highlights the importance of delivering a good client experience to turn a client into a recurring client

 

Portfolio: Diana Muresan
Blog: Craft and Muse
Instagram: @craft_and_muse

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