If we run a photography business, it is always a good idea to know about the different kinds of projects in the industry, what it takes to execute them, and how to quote for them so that if there is ever an opportunity, our decision to take it up or leave it is based on our interest, instead of our lack of knowledge about it.
In this week’s episode we continue our conversation with Diana Muresan, commercial and editorial food photographer, stylist, blogger and educator based in Canada, who has worked with cookbook authors, national and international food brands and marketing and PR agencies, shares everything from the start to finish of a cookbook shoot.
Here’s what the episode includes:
- Diana shares the key considerations for coming up with the fee for a cookbook photography project
- She further elaborates on how to calculate the total number of photos and recipes in a cookbook shoot project
- She discusses important points for creating photos for print media
- She shares some curveballs to watch out for in a cookbook shoot and how to plan for contingency
- She talks about the right way for an author to credit a photographer in a cookbook
- Diana shares how photographers can land themselves cookbook shoot projects
- She sheds light on whether cookbook photography is a profitable stream
- She shares how photographers can write their own cookbook
Portfolio: Diana Muresan
Blog: Craft and Muse
Instagram: @craft_and_muse
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